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Our TV Footage is offered to journalists to support editorial coverage of Bayer. Once you have logged in you can download this material and use it for up to three years from the date on which it was published on this platform. It is subject to the General Conditions of Use including the specific provisions for video footage. If you have any questions, please contact the TV team using the contact form or call +49 (0)152 01438052.

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28.04.2020

Preparations for Bayer’s Online AGM 2020

Excerpts in the run-up to the Online Annual General Meeting of Bayer 2020.

Duration: 2:07 minutes

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15.01.2014, 2:28 min

Bayer Airship World-Tour (Highlight-Trailer 2013)

Video clip of Bayer Airship anniversary tour Highlights in 2013. On the occasion of "150 years Bayer" the airship was built especially for the anniversary year. It stopped at many worldwide stations and represented the Bayer brand with great public response.

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16.07.2013, 4:10 min

Official celebration of Bayer's 150th anniversary ; Footage (2013)

Bayer AG has officially celebrated the 150th anniversary of its foundation. The ceremony in Cologne was attended by more than 1,000 people, including the guests of honor – German Chancellor Dr. Angela Merkel and North Rhine-Westphalian State Premier Hannelore Kraft – and Bayer CEO Dr. Marijn Dekkers. The high-ranking politicians signed the Golden Book of Bayer AG and toured the anniversary exhibition.

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01.01.2006, 5:48 min

Acquisition of Schering, Berlin (2006)

After a takeover bid in March 2006, Bayer successfully acquires over 92.4 percent of the roughly 191 million outstanding Schering shares in July. Today the company is part of the Pharmaceuticals division of Bayer HealthCare.

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01.01.2005, 2:48 min

Acquisition of Consumer-Health-Business Roche (2005)

With the acquisition of Roche in 2005, Bayer strengthens its business with over-the-counter (OTC) drugs. Top brands like Rennie® and Bepanthen® complement Bayer’s world famous OTC product range.

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01.01.2002, 4:21 min

Acquisition of Aventis-CropScience (2002)

In June 2002, Bayer acquires Aventis CropScience and becomes one of the top crop protection companies in the world. Through this acquisition, Bayer moves into the seeds business.

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01.01.1997, 6:52 min

Aspirin® - The medicine of the century

When Aspirin® (active ingredient acetylsalicylic acid) was brought onto the market by Bayer in 1899 as a medicine to relieve pain and fever, nobody could have imagined that it would develop into the medicine of the century during the next 100+ years. In 1992 it was added to the WHO List of Essential Medicines. Since 1993, acetylsalicylic acid (ASA) has become cornerstone therapy for the prevention of a second heart attack and ischemic stroke.

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01.01.1992, 5:19 min

Bitterfeld, developing the east (1992)

In 1992, three years after Germany was reunified, Bayer established Bayer Bitterfeld GmbH, investing €750 million in the construction of state-of-the-art manufacturing facilities. Bayer was one of the first major western corporations to participate in developing the eastern part of the country. Today Bayer Bitterfeld GmbH operates an industrial park on the site which employs 850 people.

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01.01.1976, 10:16 min

Pharmaceuticals: Biotechnology (1976)

Cutter Laboratories is founded as a small family company by Dr. E. A. Cutter in Berkeley, California in 1897. During World War II, Cutter works in the field of plasma fractionation. In the 1960s, Cutter expands and markets the product Koate®, a recombinant Factor VIII product for the treatment of hemophilia. In 1974, Cutter is acquired by Bayer and is still based to this day in Berkeley, California, where the successor product to Koate®, Kogenate®, is produced. Production grew markedly in the 1990s, with increasing demands for safety and inspection standards at the same time.

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01.01.1964, 11:04 min

Pharmaceutical Research Center Wuppertal (1964)

The Research & Development (R&D) Center in Wuppertal is established in 1964 to provide a centralized location for the company's expertise in cancer and cardiovascular medicine. The acquisition of Schering AG in 2006 expands Bayer's areas of expertise to include women's healthcare and diagnostic imaging. A R&D Center in Beijing has been underpinning global pharmaceutical R&D activities since 2009. A cell biology pilot plant which came on stream in 2013 in Wuppertal reinforces Bayer HealthCare's expertise in biologics and rounds out activities at the R&D facility in Berkeley in the United States.

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01.01.1951, 4:06 min

Re-establishment of Bayer AG (1951)

The Farbenfabrik Bayer AG is newly established on December 19, 1951. One year later, around 33,000 people work at Bayer and again produce pharmaceutical and crop protection products, as well as plastics. The years of the “economic miracle” have begun and the company is rapidly expanding.

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01.01.1951, 1:40 min

How It All Began - Part 2

After the reestablishment of Bayer in 1951 the company is growing rapidly. Products like Aspirin or the CD change and improve the life of many people.

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01.01.1951, 2:10 min

How It All Began - Part 1

After being re-established as Bayer AG in 1951, the company expands rapidly. Its products like Aspirin and the CD change and improve people's lives.

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01.01.1923, 7:51 min

Education and research support (1923)

Bayer began supporting education and research in 1923. To start with, Bayer promoted scientific talent within its own company. Since 1984 the year of Otto Bayer's death Bayer has honored top international researchers from outside the company along with successful research projects and their teams with the Otto Bayer Award. Other awards and scholarships, primarily for young scientists, were established later. Today Bayer already supports the interests in natural sciences of school students, young professionals and university students as they build their futures.

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01.01.1907, 10:21 min

Bayer 04 Leverkusen (1907)

The TuS 04 soccer squad is established in 1907, just three years after the first Bayer company sports club is founded. The team was promoted to the Bundesliga in 1979 and has played in Germany's top division ever since. The squads greatest achievements include winning the 1988 UEFA Cup and the 1993 DFB Cup as well as reaching the 2002 Champions League final. Today Bayer 04 Leverkusen is an independent soccer limited liability company (GmbH) and a wholly owned subsidiary of Bayer AG.

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01.01.1904, 12:50 min

Sports sponsorship and promotion (1904)

In 1904, the employees' desire for a meaningful way to spend their free time leads to the establishment of the first Bayer sports club. This involvement in recreational sports soon evolves to include competitive sports. Today Bayer is one of the largest sponsors and promoters of sports in Germany. Through 2012, Bayer athletes have won 130 Olympic and Paralympic medals, set numerous world records and claimed nearly 1,000 German championship titles. There are currently some 50,000 members in the 26 Bayer sports clubs.

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01.01.1901, 10:01 min

Environmental protection (1901)

Bayer's Leverkusen Wastewater Commission first convened in 1901. Since then the company has balanced its commercial activities with environmental protection and nature. Bayer became the first private-sector partner to the United Nations Environment Programme (UNEP) in 2004. By 2020, Bayer wants to cut specific greenhouse gas emissions per metric ton of products sold by 35 percent.

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01.01.1900, 18:18 min

Culture (1900)

Cultural activities at Bayer began as early as 1900, when a group of employees started meeting to play music. Rehearsals were held in the waiting room of one of the gatehouses until the Erholungshaus, Bayers cultural venue, opened in 1908. The program of events organized by employees for employees has since evolved into an international theater and concert offering. Even a fire in 1975 did not prevent the theatre from putting on performances.The commitment to the arts shown by Bayer in maintaining its own cultural department is unique among major German companies.

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01.01.1900, 5:06 min

Consumer Care (1900)

The Consumer Care division of Bayer HealthCare is headquartered in Morristown, New Jersey, and is one of the world's biggest suppliers of over-the-counter medicines and nutritional supplements. In 2012 Bayer's Consumer Care portfolio in the USA featured many leading consumer brands relied upon by millions of Americans year after year.

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01.01.1896, 7:48 min

Central and South America (1896)

Bayer's first advisors arrive in Brazil in 1896. The first branch offices are set up here and in Argentina in 1911, and just one year later the manufacture of Aspirin begins in Argentina. Bayer develops similarly and very successfully in various South American countries. In the 1950s the company has a large number of branches and manufacturing facilities in countries including Brazil and Colombia. In 1958 a manufacturing facility which is still one of the company's most significant even today is inaugurated in Belford Roxo, Brazil. It celebrates its 50th anniversary in 2008.

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01.01.1892, 9:30 min

Crop protection (1892)

In 1892, Bayer developed the world's first synthetic insecticide on the basis of Golden Yellow dye. Targeted research began in 1911. In 1914, Bayer launched UspulunTM, the world's first seed dressing. An important stage began in 1951 with the development of a series of systemic crop protection solutions that are distributed via the plant's sap directly into the tissue. PonchoTM/VotivoTM ushered in a new era of biological crop protection in 2011: the control of harmful organisms among others with living bacteria.

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01.01.1891, 10:16 min

Company headquarters in Leverkusen (1891)

In 1891 Bayer acquired a stake in the company Dr. Carl Leverkus und Söhne in Wiesdorf on the Rhine in preparation for moving to a new headquarter site in 1912. This was the start of a development which is still ongoing more than 100 years later, during which Bayer has become a globally operating strategic holding headquartered in Leverkusen.

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01.01.1882, 6:01 min

Asia (1882)

Bayer has had a presence in Asia since 1882. An initial cooperation agreement with the Hamburg-based export company Meyerink & Co. in Shanghai, China, was followed by further agencies in Hong Kong and Tianjin. Bayer began distributing its products in Japan in 1886. The main export goods in the early years were dyestuffs for textiles and other industrial applications. Bayer & Co. Ltd. was founded in Bombay, India, in 1896. Bayer's early involvement and experience in Asia laid the foundations for subsequent successful branches in Indonesia and Korea.

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01.01.1865, 7:00 min

America (1865)

In 1865, two years after Friedrich Bayer et Comp. had been founded in Barmen, Germany, Bayer acquired an interest in the first U.S. aniline-dyestuffs factory in Albany, NY. It started exporting dyestuffs and intermediates to the USA that same year. Having acquired a 25% interest in the Hudson River Aniline Color Works in 1882, Bayer became its sole owner in 1903. The first Bayer facility in the USA started manufacturing Bayer Aspirin and Phenacetin in 1905.

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01.01.1863, 13:57 min

The founding years in Wuppertal (1863)

Bayer was founded in 1863 in Barmen, a district of what is today Wuppertal, under the name Friedr. Bayer et Comp. It was set up as a dyestuffs factory, but from 1888 Bayer started developing and manufacturing pharmaceutical products as well in Wuppertal-Elberfeld, and added crop protection products to its portfolio in 1911.

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